Put Together A Sponsorship Prospectus
Before approaching sponsors, create a short info packet with three tiers of sponsorship. This doesn’t need to be fancy — just explain what a hackathon is and how they can prepare to get the most out of it. You should make it clear what you are providing, and mention a few things sponsors have done at other hackathons that you thought were awesome.
Your prospectus should include:
The basics: date, location, number of expected attendees, etc.
The story behind your event, an introduction to your team, and a note about what you’re trying to accomplish, as well as what makes your event special. What are its differentiating factors?
An overview of available sponsorships — what companies get and how much it will cost them.
We recommend including three sponsorship tiers: reasonable, moderate, and expensive. (Any one tier should not comprise more than 25 percent of your budget.)
Let companies know custom packages are available.
Be sure to include the following info on all materials — we can’t tell you how many times this gets overlooked!
Contact email and phone
When you’re finished reading this section of the guide, we strongly recommend watching our MLH Office Hours about Sponsorship with Tyler Laredo.