Put Together A Sponsorship Prospectus

Before approaching sponsors, create a short info packet with three tiers of sponsorship. This doesn’t need to be fancy — just explain what a hackathon is and how they can prepare to get the most out of it. You should make it clear what you are providing, and mention a few things sponsors have done at other hackathons that you thought were awesome.

Your prospectus should include:

  • The basics: date, location, number of expected attendees, etc.

  • The story behind your event, an introduction to your team, and a note about what you’re trying to accomplish, as well as what makes your event special. What are its differentiating factors?

  • An overview of available sponsorships — what companies get and how much it will cost them.

    • We recommend including three sponsorship tiers: reasonable, moderate, and expensive. (Any one tier should not comprise more than 25 percent of your budget.)

    • Let companies know custom packages are available.

Be sure to include the following info on all materials — we can’t tell you how many times this gets overlooked!

  • Event name

  • Date

  • Location

  • Projected attendance

  • Website URL

  • Contact email and phone

When you’re finished reading this section of the guide, we strongly recommend watching our MLH Office Hours about Sponsorship with Tyler Laredo.


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