Marketing your hackathon is another one of the major areas of focus one has while planning it out. The aim here is to reach as many people as possible with the focus on the right audience meant for the event. But before that, it is necessary to evaluate your target community and region as the focus of marketing. You can have a hackathon in your local community, city and extend it to your state, country and even abroad. With digital events specifically, there are no boundaries, and the best part, people don't need to spend anything on travelling! Written below are certain strategies that might help you promote your event.
Invite students from other schools to attend
Look at schools that have previously hosted MLH hackathons
Look at other schools in your area/region
Don’t overlook community colleges — they’re often full of eager and promising participants
Reach out to student groups and departments on all campuses
Groups: ACM & IEEE, SWE, SHPE, etc.
Departments: Computer Science, Design, Engineering, Applied Mathematics, Physics, Business Studies
Professors and Resource Hubs on campus may be willing to share things out to their students. Some may even offer extra credit to their students for attending your event!
Think of other clubs or departments that may hold students interested in the other side of hacking (i.e. project management, design, UX, etc) such as entrepreneurship, communication, graphic design, and many more!
Launch a Social Media campaign
Make a Facebook Page, Twitter, Instagram & LinkedIn account.
Consider having targetted Facebook or Instagram Ads. These are cheap and effective!
Ask other hackathons to tweet or post about you.
Get some pre-event press coverage
Tell your school’s paper
Reach out to your local media outlets
Try reaching out to different startup/ media agencies for potential partnership.