Sponsorship Prospectus
Before approaching sponsors, create a short informational packet with three tiers of sponsorship.
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Before approaching sponsors, create a short informational packet with three tiers of sponsorship.
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Sponsorship prospectuses (also called sponsorship packets) don't need to be fancy. They should explain what a hackathon is and in exchange for their support. Providing examples of how sponsors have been involved at other hackathons can be a great starting point for companies to think about what tier is right for them.
Be 2-3 pages long: Sponsors generally don't have time to read through a big sponsorship deck.
Be legible: Less is more! Choose a uniform color scheme and keep text to a minimum on each slide.
Highlight the Basics: Be sure to include the following info on all promotional materials — we can’t tell you how many times this gets overlooked!
Event name
Date
Projected attendance
Website URL
Contact email
Cover the story behind your event: This includes a brief introduction to your team, what you’re trying to accomplish, and crucially, what makes your event unique.
Include an overview of available sponsorships: Companies should be able to easily identify the benefits and differences between each tier and how much they cost.
We recommend including three sponsorship tiers: reasonable, moderate, and expensive. (Your most expensive tier should not be more than 25% of your budget.)
Let companies know that custom packages are available upon further negotiation with your team's email address. We recommend including this message at the bottom of the tier overview page for easy access.
No two events' sponsorship prospectuses will be the same because your sponsor pools will be interested in different benefits. When assigning perks to your tiers, we recommend having each tier build upon the level directly below it. You'll get a better sense of how to optimize perks based on sponsor interest from previous iterations of your hackathon, but we suggest having your lowest tier start with a set of basic perks that fall under general, publicity, and recruitment categories.
Here are some examples of that organizers gave us permission to share. Reach out to your Hackathon Community Manager for more advice!